Degree Title
Bachelor of Business Administration
Summer A 2025 Start Date:
May 5, 2025
Summer B 2025 Start Date:
June 16, 2025
Overview
Our Florida International University Online Bachelor of Business Administration with a concentration in marketing prepares you for a successful career in a wide range of marketing fields, including retailing, social media and e-marketing, advertising, public relations, communications, logistics, marketing research, and sales management. You will emerge with a solid foundation in marketing principles and strategy, consumer behavior, sales, research, presentation skills and how to market products and services effectively.
Take the next step.
As a marketing student, you will learn creative and critical thinking skills, along with the marketing functions and processes that deliver customer value, enhance customer relationships and benefit organizations and their stakeholders.
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Why Apply?
Earn your BBA with a concentration in marketing fully online and gain a broad foundation in marketing concepts and practices. Prepare for a great career in marketing, with courses that cover sales, advertising, distribution and logistics, and international marketing. In addition to outstanding faculty and relevant coursework, students can become involved in FIU’s Chapter of the American Marketing Association, recognized among the top 10 chapters in the US for the past 10 years.
Upon completion of the program, you should be able to independently:
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Identify the core factors that need to be examined for understanding consumer behavior.
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Identify elements of professional image, attitude and business ethics.
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Calculate retail pricing on both cost and profit based approaches.
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Interpret the language of marketing research.
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Analyze a company's marketing strategy and recognize appropriate and inappropriate marketing alternatives.
Advertising, promotions and marketing will continue to be essential for organizations as they look to maintain and expand their share of the market. In 2019, the median annual wage for advertising and promotions managers was $135,900. Market research analysts will also be in high demand, with employment growth driven by an increased use of data and market research across all industries in order to understand the needs and wants of customers and measure the effectiveness of marketing and business strategies. Employment of market research analysts is expected to grow 6 percent by 2029, much faster than the average for all occupations. ( Occupational Handbook, Bureau of Labor Statistics ).
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Courses
For more information on the BBA in Marketing program please visit the FIU Course Catalog. If you would like to view the specific courses related to the program, please use the breadcrumbs on the Course Catalog to go back and select the “Courses” tab.
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Admissions
For more information on the admissions process and how to apply please visit the FIU Admissions website.
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Tuition
We’re thrilled that you’re considering online education and want you to know exactly what to expect for tuition and fees. Education is an investment in your future. Use the following student tuition and fees calculator to determine your costs.
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Top Faculty
Kim Taylor
Dr. Taylor's areas of interest include consumer satisfaction, negotiations and cause marketing. She has written extensively on consumer behavior and has presented her research at numerous conferences. Dr. Taylor has received various teaching awards and has been extremely active in working with student organizations such as the American Marketing Association and Alpha Kappa Psi, the international business fraternity.
120 Credits Required
235.57 Per Credit Hour (In-State) + Fees
648.87 Per Credit Hour (Out-of-State) + Fees
* Total tuition and fees are subject to change.
Highlights
- Fully online degree
- Every online undergraduate student is paired with a success coach
- Employment growth driven by data and market research positions
- Program starts: Fall, Spring, Summer
- Become part of an exceptional community and make the most of your education. Join the Honors College.
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