Earn your BBA with a concentration in marketing fully online and gain a broad foundation in marketing concepts and practices. Prepare for a great career in marketing, with courses that cover sales, advertising, distribution and logistics, and international marketing. In addition to outstanding faculty and relevant coursework, students can become involved in FIU’s Chapter of the American Marketing Association, recognized among the top 10 chapters in the US for the past 10 years.

Upon completion of the program, you should be able to independently:

• Identify the core factors that need to be examined for understanding consumer behavior.

• Identify elements of professional image, attitude and business ethics.

• Calculate retail pricing on both cost and profit based approaches.

• Interpret the language of marketing research.

• Analyze a company's marketing strategy and recognize appropriate and inappropriate marketing alternatives.

Advertising, promotions and marketing will continue to be essential for organizations as they look to maintain and expand their share of the market. In 2010, the median annual wage for advertising and promotions managers was $83,890. Market research analysts will also be in high demand, with employment growth driven by an increased use of data and market research across all industries in order to understand the needs and wants of customers and measure the effectiveness of marketing and business strategies. Employment of market research analysts is expected to grow 41 percent by 2020, much faster than the average for all occupations. In 2010, the median annual wage of market research analysts was $60,570 (Occupational Handbook, Bureau of Labor Statistics).

To ensure every student’s success, we have certain admissions requirements for each of our programs. To help you through the application process, our enrollment advisors are here to answer your questions and guide you every step of the way.

FIU Admission Requirements

Applications are accepted for Spring, Fall and Summer terms.

Steps to Apply

Freshman Students

 Please submit the following:

• Online application

• $30 application fee.

• Official SAT or ACT scores.

• Official high school transcripts.

Transfer Students

 Please submit the following:

• Online application

• $30 application fee.

• Official college transcripts.

• If you have less than 60 transferable college credits, you must also submit official high school transcripts and SAT or ACT scores in addition to any transcripts from postsecondary schools to the Office of Undergraduate Admissions.

International Students

 In addition to the above requirements, international applicants should submit:

• Official English Language Proficiency exam scores (TOEFL or IELTS).

• NACES official course-by-course evaluation and translation of college transcripts.

• If you have less than 60 transferrable college credits, you must also submit official high school transcripts with translation.

Program Admission Requirements

Candidates must first be accepted into the university. Students admitted to Florida International University are admitted directly to their chosen major.

Program Completion Requirements

A total of 120 credits are required to complete the fully online undergraduate degree.  Students must complete the University Core Curriculum, University requirements and Steven J. Green School of International and Public Affairs requirements while satisfying requirements toward their Spanish major and are expected to make good progress based on critical indicators, such as GPA in specific courses or credits earned. In cases where students are not making good progress, a change of major may be required. The Steven J. Green School of International and Public Affairs advisors work to redirect students to more appropriate majors when critical indicators are not met.  For specific course requirements, visit the Courses tab on this program page.

Admission Documents

To complete the online undergraduate programs admissions form, select your program from the application form. You may complete the online application and submit it, even before taking any entrance exams. All supporting admission documents may be sent to:


Florida International University

Office of Undergraduate Admissions

P.O. Box 659003

Miami, FL 33265-9003

USA



FIU also accepts transcripts electronically via:

*Meeting the university minimum requirements does not guarantee admission

We’re thrilled that you’re considering online education and want you to know exactly what to expect for tuition and fees. Education is an investment in your future. Use the following student tuition and fees calculator to determine your costs.