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Degree Title

Bachelor of Business Administration

Summer A 2024 Start Date:

May 6, 2024

Summer B 2024 Start Date:

June 17, 2024


Our Florida International University Online Bachelor of Business Administration with a concentration in marketing prepares you for a successful career in a wide range of marketing fields, including retailing, social media and e-marketing, advertising, public relations, communications, logistics, marketing research, and sales management. You will emerge with a solid foundation in marketing principles and strategy, consumer behavior, sales, research, presentation skills and how to market products and services effectively.

Take the next step.

As a marketing student, you will learn creative and critical thinking skills, along with the marketing functions and processes that deliver customer value, enhance customer relationships and benefit organizations and their stakeholders.

  • Why Apply?

    Earn your BBA with a concentration in marketing fully online and gain a broad foundation in marketing concepts and practices. Prepare for a great career in marketing, with courses that cover sales, advertising, distribution and logistics, and international marketing. In addition to outstanding faculty and relevant coursework, students can become involved in FIU’s Chapter of the American Marketing Association, recognized among the top 10 chapters in the US for the past 10 years.

    Upon completion of the program, you should be able to independently:

    • Identify the core factors that need to be examined for understanding consumer behavior.

    • Identify elements of professional image, attitude and business ethics.

    • Calculate retail pricing on both cost and profit based approaches.

    • Interpret the language of marketing research.

    • Analyze a company's marketing strategy and recognize appropriate and inappropriate marketing alternatives.

    Advertising, promotions and marketing will continue to be essential for organizations as they look to maintain and expand their share of the market. In 2019, the median annual wage for advertising and promotions managers was $135,900. Market research analysts will also be in high demand, with employment growth driven by an increased use of data and market research across all industries in order to understand the needs and wants of customers and measure the effectiveness of marketing and business strategies. Employment of market research analysts is expected to grow 6 percent by 2029, much faster than the average for all occupations. ( Occupational Handbook, Bureau of Labor Statistics ).

  • Courses

    A total of 120 credit hours are required for the Bachelor of Business Administration in Marketing. Students must complete 60 credit hours of lower division course work (including the business pre-core courses) and 60 credit hours of upper division course work divided between business core courses and a combination of major courses and electives.

    Pre-Core Courses

    To become eligible for admission into the College of Business, you must complete all business pre-core, Common Prerequisite Course, requirements with (a) an overall GPA of 2.50, and (b) a GPA of 2.50 for the set of seven Common Prerequisite Courses.

    A grade of "C" or higher is required in all business pre-core courses. Please refer to the FIU Undergraduate Catalog for a complete listing of core curriculum and general education requirements.


    • ACG 2021 Accounting for Decisions

    • ACG 3301 Accounting for Planning and Control

    • CGS 2100 Introduction to Microcomputer Applications for Business 

    • ECO 2013 Principles of Macroeconomics

    • ECO 2023 Principles of Microeconomics

    • STA 2023 Statistics for Business and Economics

    • MAC 2233 Calculus for Business

    Business Core Courses

    In the Bachelor of Business Administration program, you must earn 24 credit hours in business core classes listed below:


    • BUL 4310 Legal Environment of Business

    • ISM 3011 Introduction to Information Systems Management or  CGS 3300 Introduction to Information Systems (prior to Fall 2016)

    • FIN 3403 Financial Management

    • MAN 3025 Organization and Management

    • MAN 4504 Operations Management (prior to Fall 2018) or QMB 4680 Business Analysis

    • MAN 4720 Strategic Management

    • MAR 3023 Introduction to Marketing

    • QMB 3200 Applied Business Statistics 

    Business Professional Development Courses (3 Credit-hours)

    • COM 3112 Speech and Writing for Business Communication (2 credits)

    • GEB 3003 Career Management (1 credit)

    • Students may have completed either of the following prior to Spring 2019 ONLY

    COM 3150 Advanced Communication for Business or  COM 3110 Business and Professional Development

    Major Courses

    Students must complete 21 credit hours of 4000-level marketing coursework, of which the following 15 credit-hours are required with a minimum grade of “C” or higher:

    • MAR 4354 Marketing Yourself in Today's Competitive Job Market

    • MAR 4400 Personal Selling

    • MAR 4503 Consumer Behavior

    • MAR 4613 Marketing Research I

    • MAR 4804 Marketing Strategy

    Students can fulfill their other credit hours with classes from the list below. It is important that students complete MAR 4354, MAR 4400, MAR 4613, MAR 4503, and MAR 4804 before taking their electives.

    Choose two of the following:

    MAR 4025 Marketing of Small Business Enterprises
    MAR 4144 Export Marketing
    MAR 4203 Marketing Channels
    MAR 4232 Current Issues in Retail Marketing
    MAR 4323 Integrated Marketing Communication
    MAR 4404 Business-to-Business Sales and Marketing
    MAR 4620 Marketing Research II
    MAR 4674 Marketing Analytics
    MAR 4803 Cases in Marketing Management
    MAR 4933 Special Topics in Marketing
    MAR 4071 Current Issues in Marketing I
    MAR 4156 International Marketing
    MAR 4231 Retail Marketing
    MAR 4233 Social Media Marketing
    MAR 4403 Sales Management
    MAR 4415 Advanced Professional Selling
    MAR 4643 Decision Making and Negotiations
    MAR 4733 Digital Marketing
    MAR 4860 Customer Relationship Management
    MAR 4941 Marketing Internship


    Four upper division business electives. All electives outside the College of Business must receive the approval of the Department Chair. A list of approved courses is available from COB Advising.

  • Requirements

    To ensure every student’s success, we have certain admissions requirements for each of our programs. To help you through the application process, our enrollment advisors are here to answer your questions and guide you every step of the way.

    FIU Admission Requirements

    Applications are accepted for Spring, Fall and Summer terms.

    Steps to Apply

    First Year Students

    Please submit the following:

    • Online application
    • $30 application fee.
    • Official SAT, ACT and/or CLT scores.
    • Official high school transcripts.

    Once formally admitted and your transcripts evaluated, review University Resources for "New Student" guidance.

    Transfer Students

    Please submit the following:

    • Online application
    • $30 application fee.
    • Official college transcripts.
    • If you have less than 60 transferable college credits, you must also submit official high school transcripts and SAT, ACT and/or CLT scores in addition to any transcripts from postsecondary schools to the Office of Undergraduate Admissions.

    Once formally admitted and your transcripts evaluated, you may be requested to provide prior course syllabi.  This is to ensure maximum transferability of FIU course requirements. Review University Resources for "New Student" guidance.


    Returning Students

    Returning students must meet the current university and degree-specific requirements to be admitted. FIU has policies for students who left FIU, please click here for more details.

       Please submit the following:

    • Online application
    • $30 application fee
    • Updated official transcripts

    International Students

    In addition to the above requirements, international applicants should submit:

    • Official English Language Proficiency exam scores (TOEFL or IELTS).
    • Official translations of any transcripts, if not in English.
    • If you have less than 60 transferrable college credits, you must also submit official high school transcripts with translation.

    Once formally admitted and your transcripts evaluated, you may be requested to provide prior course syllabi.  This is to ensure maximum transferability of FIU course requirements. Review University Resources for "New Student" guidance.


    Program Admission Requirements

    Candidates must first be accepted into the university. Students admitted to Florida International University are admitted directly to their chosen major.

    Program Completion Requirements

    A total of 120 credits are required to complete the fully online undergraduate degree.  Students must complete the University Core Curriculum, University requirements and Steven J. Green School of International and Public Affairs requirements while satisfying requirements toward their Spanish major and are expected to make good progress based on critical indicators, such as GPA in specific courses or credits earned. In cases where students are not making good progress, a change of major may be required. The Steven J. Green School of International and Public Affairs advisors work to redirect students to more appropriate majors when critical indicators are not met.  For specific course requirements, visit the Courses tab on this program page.

    Admission Documents

    To complete the online undergraduate programs admissions form, select your program from the application form. You may complete the online application and submit it, even before taking any entrance exams. All supporting admission documents may be sent to:

Florida International University
Office of Undergraduate Admissions

    P.O. Box 659003

    Miami, FL 33265-9003


    FIU also accepts transcripts electronically via:

    Faster (All FL public institutions)
    Naviance (Typically used by private high schools)
    SMART/Joint Service Transcript – Military records

    *Meeting the university minimum requirements does not guarantee admission

  • Tuition

    We’re thrilled that you’re considering online education and want you to know exactly what to expect for tuition and fees. Education is an investment in your future. Use the following student tuition and fees calculator to determine your costs.

  • Top Faculty

    Kim Taylor
    Dr. Taylor's areas of interest include consumer satisfaction, negotiations and cause marketing. She has written extensively on consumer behavior and has presented her research at numerous conferences. Dr. Taylor has received various teaching awards and has been extremely active in working with student organizations such as the American Marketing Association and Alpha Kappa Psi, the international business fraternity.

120 Credits Required

235.57 Per Credit Hour (In-State) + Fees

648.87 Per Credit Hour (Out-of-State) + Fees

* Total tuition and fees are subject to change.


  • Undergraduate Student Application Deadlines

  • Fully online degree
  • Every online undergraduate student is paired with a success coach
  • Employment growth driven by data and market research positions
  • Program starts: Fall, Spring, Summer
  • Become part of an exceptional community and make the most of your education. Join the Honors College.

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