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Degree Title

Bachelor of Science

Spring 2025 Start Date:

January 6, 2025

Summer A 2025 Start Date:

May 5, 2025

Overview

In today’s global environment, applied communication skills have a significant impact on career attainment and success. The Bachelor of Science in Public Relations, Advertising and Applied Communications is an in-demand major for those interested in pursuing careers as public relations, advertising, and/or applied communication officers in fields such as business, government, non-profit organizations, or education. This degree explores a number of disciplines needed for developing and delivering effective content. Students from both around the corner and around the globe can earn their degrees through this fully online program.

Through analyzing communication campaigns in corporate and public media, students can develop and promote creative strategies and creative execution, and employ effective and clear communication in this diverse and customizable program.

  • Why Apply?

    With FIU Online, you can learn anywhere, anytime. Our interactive technology enables you to watch lectures, get real-time feedback from your instructors and collaborate with classmates on projects. Plus, we provide you with a personal success coach who will provide you with one-on-one guidance every step of the way.

    Throughout the program, students build skills in persuasive communication that can be used in a wide range of professional settings. Students will study the successes and failures of communication within organizations and their relations to the public. The customizable course work blends communication, public relations, advertising, and marketing. Students have the option of choosing classes that enhance professional writing, speaking, and presenting. Other topics include communication theory, digital communications, and applied research.

    This degree is great for those who are interested in learning and improving the skills to generate an impactful, relevant message, select the best communication channels for proper message distribution, and assess communication efforts against goals and standards that have been established. This degree also allows the opportunity to prepare for further studies in psychology, law, research, and other disciplines that can be used to build a strong foundation for effective communication for any company or organization.

    Additionally, the Communication department is home to the  Communication Studio , which offers professional online communication coaching in support of our Public Speaking and Business and Professional Communication courses.

  • Courses

    For more information on the Bachelor of Science in Public Relations, Advertising, and Applied Communication program please visit the FIU Course Catalog. If you would like to view the specific courses related to the program, please use the breadcrumbs on the Course Catalog to go back and select the “Courses” tab.

  • Admissions

    For more information on the admissions process and how to apply please visit the FIU Admissions website.

  • Tuition

    We’re thrilled that you’re considering online education and want you to know exactly what to expect for tuition and fees. Education is an investment in your future. Use the following student tuition and fees calculator to determine your costs.

  • Top Faculty

    Hugo Ottolenghi has taught public relations, mass communications and journalism classes at the undergraduate and graduate level at FIU as an adjunct for 12 years. He is certified in online and hybrid instruction. He has worked in public relations for nearly a decade, serving businesses and professionals, and consulting with public relations firms. Early in his career, Ottolenghi was vice president of a national news company now known as bankrate.com. Ottolenghi holds a master’s degree in journalism from the University of North Carolina at Chapel Hill and bachelor’s degree from Swarthmore College.

    Heather Radi-Bermudez began her career as a public relations practitioner. Her research interests involve health communication and stigma communication in a digitized world. Her earlier work with non-profits led a grassroots movement to create public awareness for teen dating violence in Greater Miami which was recognized by Mayor Carlos Gimenez with a Mayoral Proclamation of “REAL Love Miami Teen Dating Violence Awareness and Prevention Week.” Bermudez is passionate about communications and is committed to providing students with hands-on, real-world experiences both in and out of the classroom. She is a proud Golden Panther with two degrees from FIU – M.S. in Global Strategic Communications and B.S. in Mass Communication (Public Relations). 

    Jessica Matias is the rare kind of business and creative professional that cannot only assess client marketing needs but also effectively deliver strategic communication solutions for both clients and agencies.  Jess began her educational career at Boston University where she earned a BA in Psychology, giving her an understanding of human behavior that she has applied to the world of marketing and advertising.  After earning an MBA in Marketing Management from Baruch College's Zicklin School of Business, she launched her career as she delved into both the advertising and marketing sides of the business. She has since developed and managed campaigns and communication plans for a variety of products and services ranging from educational services  (Pace University) to financial services (Fleet Bank & Western Union). After about 15 years in the industry, she decided that it was time to embark on a new career, making an impact in the business world from a different angle - in the classroom.  Jess joined the FIU family in 2013 as an adjunct professor and is currently a doctoral candidate at the University of Texas at Austin.

    Jessica Delgado is an instructor in the Department of Communication. Prior to joining the department, she pursued a career in marketing and public relations within higher education and the arts and humanities fields. She has led media and branding campaigns; initiatives in audience development; overseen promotion for various art exhibitions and projects at The Frost Art Museum at FIU; and managed public relations for prominent community events. She has worked and taught at Miami Dade College and served as the Director of Marketing, Communication, and Events at the UM Libraries. Ms. Delgado received a Bachelors in Liberal Arts and a Masters in Communication from FIU.

    Dr. Sigal Segev is an assistant professor in the Department of Communication. She holds a Bachelor’s degree in Political Science and Arabic Language from Tel- Aviv University, a Master’s degree in Advertising & Public Relations from FIU and a Ph.D. in Communications from the University of Leicester, UK. Dr. Segev’s research interests focus on green advertisingnew media and multi-cultural communication. She teaches classes in both graduate and undergraduate levels, including communication research methods, strategic communication in public diplomacy, global communication, a seminar in crisis management, and a new course in public opinion and new media as part of the SCJ’s recently launched major in Digital Media Studies. 

    Dr. Weirui Wang earned a Ph.D. in Mass Communication from Pennsylvania State University. She received a Master of Arts in Communication Studies from Virginia Tech University and Bachelor of Arts in Journalism from Fudan University in Shanghai, China. Dr. Wang’s research focuses broadly on health communication and new media. In 2012, Dr. Wang was a recipient of AEJMC emerging scholar award and named one of Florida International University’s Top Scholars. Her work has been accepted and published in Journal of Immigrant and Minority HealthHealth CommunicationInternational Journal of AdvertisingInternational Journal of Communication, and other peer-reviewed journals.

    Dr. Yu Liuassistant professor in the Department of Communication, joined the faculty of the School of Communication + Journalism in the fall of 2012. Her primary research focuses on computer-mediated communication, specifically exploring diffusion of social media and how social media affects the civil engagement and collective action. She is also interested in studying cross-cultural consumer behavior. Yu Liu received her Ph.D. in Communication from the University of Miami. Prior to pursuit of Ph.D., she worked as a reporter at a weekly news magazine in Beijing, China.

fiuonline.fiu.edu

120 Credits Required

fiuonline.fiu.edu

235.57 Per Credit Hour (In-State) + Fees

fiuonline.fiu.edu

648.87 Per Credit Hour (Out-of-State) + Fees

* Total tuition and fees are subject to change.

Highlights

  • Fully Online Degree

  • Every online undergraduate student is paired with a success coach

  • Prepare for communication-driven careers in Consulting, Human Resources, Marketing and Sales, Public Relations, Advertising, Politics, Government, and Management

  • Become part of an exceptional community and make the most of your education. Join the Honors College.

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