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Certificate

Social Media and E Marketing Analytics

R. Kirk Landon Undergraduate School of Business

Overview

This certificate program is open to all undergraduate degree seeking students in the university, regardless of major, as well as non-degree seeking individuals.

It is intended for individuals who desire to pursue careers in social media and e-marketing analytics related industries and has been designed to enhance one's knowledge and skills essential in these same areas.

If you are interested in pursuing this degree, contact us today. 

Why Apply?

Degree seeking students can earn this certificate along with their bachelor's degree -- regardless of major -- to gain a more focused and enriching program of study and become more desirable to employers.

Non-degree seeking students are also able to take this certificate in order to enhance their professional portfolio.

Having focused knowledge of a particular business area helps certificate participants be more successful when it comes to doing the "business" of their respective fields of interest.

There are many benefits of earning this online certificate:

  • Greater access to employers and greater marketability to those employers
  • More interaction with professors in the targeted field
  • Personalized advising and career guidance 
  • Seminars, corporate tours, and other events that connect you with business communities
  • Integrated coursework that forms a cohesive structure and is geared toward employment
  • The satisfaction of having a truly focused understanding of a key topic area

Courses

To earn a certificate in Social Media and E-Marketing Analytics, students need to complete the following six courses (18 credit hours). Pre-requisite: Students need to have a minimum of 45 credits before taking MAR3023.  

Introduction to Marketing MAR 3023
A descriptive study emphasizing the functions and institutions common to marketing systems.

Consumer Behavior MAR 4503
A study of essentials underlying consumer decisions, and relating such understanding to issues in product development/positioning, pricing, advertising, segmentation, and other marketing variables. 

Digital Marketing MAR 4733
This introductory course in electronic marketing explores how the Internet has revolutionized the buying and selling of goods and services in the marketplace. Topics covered include b2b and b2c electronic commerce, Internet user characteristics, net product, pricing, and distribution, relationship marketing through online strategies, and the legal and ethical challenges of e-marketing. This course emphasizes hands-on learning.

Social Media Marketing MAR 4233
This course introduces students to social media and e-marketing functions and strategies that are essential to consumer involvement, community engagement, and customer relationship management.

Marketing Analytics MAR 4674
A study of the metrics and systems needed to receive a return on every sales and marketing investment made. The course focuses on tools and approaches to gauge the impact of marketing expenditures. 

Customer Relationship Management MAR 4860
Customer Relationship Management (CRM) is becoming an important strategic tool in consumer goods, firms, financial, health and tourist services, business-to-business firms, and in all of eMarketing.

Requirements

To apply for admission to this program, you should complete an application form and submit it to: College of Business Adminstration, Department of Marketing, Attention: Jacqueline Herrera, Adminstrative Coordinator, University Park - RB 307B Miami, Florida 33199. You may also obtain the application form by mailing your request to that address.

Please note that online courses may require a proctored midterm and/or final exam(s). Please review our Proctored Exam Instructions page for further information. 

Note: Students wishing to participate in more than one certificate program MAY NOT use the same course(s) to satisfy both program's requirements.

If you have specific questions about the program, contact Professor Maria Garcia at garcmar@fiu.edu.

If you have specific questions regarding the application process, contact Jacqueline Herrera either by telephone: 305-348-2571, fax: 305-348-3792, or e-mail jacqueline.herrera2@fiu.edu.

Tuition & Aid

Tuition Information

Pursuing your degree is one of the best investments you can make – one that will open doors to personal and professional opportunities. Our tuition costs represent some of the best value in higher education, and we also offer financial aid support you need to reach your goals.

Students enrolled in a fully online bachelor’s degree program at FIU will not be charged many of the fees applicable to on-campus students, saving fully online student hundreds of dollars per semester. Please note fully online students do not have free access to FIU’s on-campus resources such as: computer labs, sporting events, recreational facilities, parking, etc.

FLORIDA RESIDENTS

TUITION + FEES

Florida Residents Tuition
  • Tuition per credit hour
    (Tuition includes Financial Aid Fee of $5.25 per credit hour.)
  • Tuition Differential Fee per credit hour
  • Distance Learning Fee per credit hour

TUITION & FEES ESTIMATES

BASED ON COURSE LOAD

IF YOU TAKE:
1 COURSE
3 CREDITS
2 COURSES
6 CREDITS
3 COURSE
9 CREDITS
4 COURSE
12 CREDITS
TOTAL COST: 
$647.83
TOTAL COST: 
$1,295.64
TOTAL COST: 
$1,943.46
TOTAL COST: 
$2591.28

NON-FLORIDA RESIDENTS

TUITION + FEES

Florida non Residents Tuition
  • Tuition per credit hour
    (Tuition includes Financial Aid Fee of $5.25 per credit hour and Out of State Financial Aid fee of $5.57 per credit hour.)
  • Tuition Differential Fee per credit hour
  • Distance Learning Fee per credit hour

TUITION & FEES ESTIMATES

BASED ON COURSE LOAD

IF YOU TAKE:
1 COURSE
3 CREDITS
2 COURSES
6 CREDITS
3 COURSE
9 CREDITS
4 COURSE
12 CREDITS
TOTAL COST: 
$999
TOTAL COST: 
$1,998
TOTAL COST: 
$2,997
TOTAL COST: 
$3,996

*Total tuition and fees are estimates. Other costs such as lab fees, books, supplies and other materials are not included in this calculation.

@ A Glance


18Credits Required

$21594/ $33300
In-stateOut-of-state
Tuition per Credit
  • Online certificate