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Certificate

Retail Marketing and Management

R. Kirk Landon Undergraduate School of Business

Overview

The certificate is designed to prepare students for managing all retailing activities involved in the sales of products and services to final consumers.

The certificate is open to all undergraduate degree seeking students in the university, regardless of major, as well as other individuals not currently enrolled in a degree with FIU.

Why Apply?

Degree seeking students can earn this certificate along with their bachelor's degree -- regardless of major -- to gain a more focused and enriching program of study and become more desirable to employers.

Non-degree seeking students are also able to take this certificate in order to enhance their professional portfolio.

The Retail Marketing and Management Certificate. It is designed to prepare students for managing all retailing activities involved in the sales of products and services to final consumers.

It is especially appropriate for those students who are considering careers in, for example: 

  • Store management for a large retail company, which includes managing people, sales, promotions, inventory, and merchandising for a line of business within a store or an entire store. 
  • Retail buying which includes selecting and negotiating with vendors to create the appropriate product mix. 
  • Retail planning which includes forecasting for product sales and promotions cycles and inventory management across stores and regions. 
  • Online retailing which includes the online storefronts of large retail businesses or opening up one's own small business online. 
  • Entrepreneurship.

Courses

To earn the certificate in retail marketing and management, students must complete six courses (18 credit hours) with a minimum GPA of 2.75 and no individual course grade below a “C”.

Required Courses

Introduction to Marketing MAR 3023
A descriptive study emphasizing the functions and institutions common to marketing systems.
Retail Marketing MAR 4231
A study of essentials underlying consumer decisions, and relating such understanding to issues in product development/positioning, pricing, advertising, segmentation, and other marketing variables. 

Current Issues in Retailing MAR 4232
This introductory course in electronic marketing explores how the Internet has revolutionized the buying and selling of goods and services in the marketplace. Topics covered include b2b and b2c electronic commerce, Internet user characteristics, net product, pricing, and distribution, relationship marketing through online strategies, and the legal and ethical challenges of e-marketing. This course emphasizes hands-on learning.

Marketing Analytics MAR 4674
This course introduces students to social media and e-marketing functions and strategies that are essential to consumer involvement, community engagement, and customer relationship management.

Choose two of the following electives (6 credit hours):

Consumer Behavior 3 (Fall, Spring, Summer) MAR 4503
A study of essentials underlying consumer decisions, and relating such understanding to issues in product development/positioning, pricing, advertising, segmentation, and other marketing variables.
Prerequisites: MAR 3023 or equivalent

Decision Making & Negotiations 3 (Fall, Spring) MAR 4643
The course explores individual and group level judgment and decision-making and methods for de-biasing these processes. It also presents techniques for maximizing ones negotiating effectiveness.
Prerequisites: MAR 3023 or equivalent

Customer Relationship Management MAR 4860
Customer Relationship Management (CRM) is becoming an important strategic tool in consumer goods, firms, financial, health and tourist services, business-to-business firms, and in all of eMarketing. Prerequisites: MAR 3023

Additional Requirements

In addition to the above courses, students must complete:

1. Retail Seminar at Florida International University

2. Corporate Tour

Requirements

To apply for admission to this program, you should complete an application form and submit it to: College of Business Administration, Department of Marketing, Attention: Jacqueline Herrera, Administrative Coordinator, University Park - RB 307B Miami, Florida 33199. You may also obtain the application form by mailing your request to that address.

Please note that online courses may require a proctored midterm and/or final exam(s). Please review our Proctored Exam Instructions page for further information. 

Note: Students wishing to participate in more than one certificate program MAY NOT use the same course(s) to satisfy both program's requirements.

If you have specific questions about the program, contact Professor Cecilia Alvarez at calvarez@fiu.edu

If you have specific questions regarding the application process, contact Jacqueline Herrera either by telephone: 305-348-2571, fax: 305-348-3792, or e-mail jacqueline.herrera2@fiu.edu.

Tuition & Aid

Pursuing your online education is one of the best investments you can make – one that will open doors to personal and professional opportunities. Our tuition costs represent some of the best value in higher education, and we also offer financial aid support you need to reach your goals.

Students enrolled in an online certificate program at FIU will not be charged many of the fees applicable to on-campus students, saving fully online students hundreds of dollars per semester. Please note fully online students do not have free access to FIU’s on-campus resources such as: computer labs, sporting events, recreational facilities, parking, etc.

Please note: On-campus students pay regular tuition costs and fees. For more information visit Costs & Aid.

Florida Residents

Florida residents enrolled in this online certificate program pay standard university tuition ($155.61 per credit hour), a Student Financial Aid Fee ($5.16 per credit hour), as well as the Distance Learning Fee ($53.33 per credit hour). The total cost (tuition plus fees) for a 3-credit course is $642.31.

Non-Florida Residents

Non-Florida residents pay a flat rate of $333 per credit, which is $999 per 3-credit course. This special discounted tuition for this online certificate program saves non-Florida residents over $1000 per 3 credit course when compared to non-Florida resident students taking online courses outside of this program. Apply now to take advantage of this special rate.

@ A Glance


18Credits Required

$15561/ $33300
In-stateOut-of-state
Tuition per Credit
  • Online certificate